Promotional coupons are a valuable tool for businesses; they can help a business move unwanted merchandise, stay competitive, and ultimately, gain valuable exposure. Yet, as any business owner knows, not all coupons are created equal. Here are 7 tips to make sure your coupon stands out from the crowd.

Email marketing campaigns have been a key component in business marketing strategies for years now. But if you’re like me, you’ve had marketing frustration once or twice before. Not wanting or able to spend the sums of cash to hire a marketing firm and not tech-savvy enough to figure out different ways to advertise on our own, we resort to the olden ways of email-only marketing in an attempt to promote our businesses.

And for what? 
We all know these emails almost never get read and that new customers aren’t being found. We can tell from our own results that only emailing is a thing of the past. 
But what else is there to do?