Online engagements are tracked and can be analyzed on any campaign level such as campaign, channel or even keyword.
Mobile is the connection between the online, virtual environment and the physical point of sale. These engagements are your customers’ responses to the campaign’s call to action, such as redeeming a given promotion. Once a customer is engaged, their phone number is automatically added to your customer database for future outreach.
liipns’ ground-breaking technology connects the online environment to the physical point of sale. Either by integrating an existing POS (Point of Sale) system scanners or by downloading the liipn free scanner app for iOS or Android. Each promotion can be scanned when physically redeemed in the business. This closes the full marketing loop and enables analysis capabilities for the full marketing funnel.
